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BRZ Believes in Downtown Vision

A Business Revitalization Zone is a special assessment district established by businesses in an area to jointly raise and administer funds through a designated levy (tax) for various projects and promotional activities within the zone throughout the year that contribute to improving the economic and social vitality of the area.

The Downtown Lethbridge Business Revitalization Zone (BRZ) was established in 1987. It is a visionary collective of business leaders who believe that the heart of the city beats in its center core. Since inception, the BRZ has succeeded in adding the necessary vibrancy to make that heart beat with a strong and steady pulse.

The BRZ serves its members through marketing and implementation of unique programs that promote and highlight the positive aspects of our downtown and by providing public advocacy on important issues affecting the downtown core. Through a close partnership with the City of Lethbridge, the BRZ also administers several key programs on behalf of the City of Lethbridge’s Heart of Our City committee including beautification loans and grants, marketing, public relations, and street maintenance initiatives.

In large part due to the tireless work of the BRZ, our Downtown is an ideal business environment in a premium centralized location with a unique mix of retailers, restaurants, coffee shops, and professional services. This is abundantly evident as over the past few months a handful of new and innovative businesses have opened their doors in our Downtown including: Hive – a creative co-working space, London Road Media – a modern marketing and advertising strategy company, Mortar and Bricks – a premiere gallery and event space, and Pure Spa – a health-oriented spa destination.

To learn more about these new businesses and others in our Downtown be sure to check out the BRZ website ( and social media accounts (@DowntownLeth) as a new video series titled #OurDowntown will highlight the stories behind new businesses in our Downtown. The first video is posted today and features Pure Spa owners Rachel and Jayna who share why they decided to bring holistic healing to Downtown Lethbridge.(click here for video)

I challenge every resident to help Our Downtown to be the best it can be. With our partners on the Downtown BRZ and the Heart of Our City committee, we encourage you to contribute to the content of this column with us on Twitter (@DowntownLeth) using the hashtag #ourdowntownwith you oncomments, questions, ideas, and suggestions .

*This column was published on October , 2018

Categories: business, downtown, revitalization, marketing, programs, grants, brz, city, tax, levy
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