Project background:

In May 2025, City Council directed staff to create an economic development strategy. The strategy will build on recent research and engagement, including business and community surveys, focus groups, and targeted engagement. The final economic development strategy is planned to be presented to City Council in Spring 2026.

What is an economic development strategy?

An economic development strategy is a useful tool that helps a community intentionally shape its future, and typically includes:

• A clear vision that defines the economic outcomes we hope to achieve.
• Strategic priorities that guide how we can support business and attract investment.
• Areas of opportunity for partnerships and collaboration.
• Measurable goals and outcomes to track our progress, evaluate success, and adjust course overtime.

Together, these provide a clear framework for investment and action.

Why does this project matter?

A strong and resilient economy helps deliver what people care about:

• Good jobs and career opportunities.
• Affordable and enjoyable places to live.
• Vibrant neighbourhoods and a strong commercial core.
• Reliable services and infrastructure.
• A community that attracts and retains talent.

We’re not just focusing on business, we’re focusing on people.

What we've heard so far:

Through recent engagement, people, businesses, and our institutional partners have told us that Lethbridge’s economic resilience depends on:

• Supporting local business and entrepreneurs.
• Attracting and retaining skilled workers.
• Investing in community infrastructure.
• Improving coordination and clarity on the City’s economic priorities.
• Leveraging our unique strengths in agri-food, education, and manufacturing.

This feedback is helping shape the City’s economic priorities and our final Economic Development Strategy.