Downtown Personas Survey

On June 22nd the Downtown BRZ, Heart of Our City Committee, and City of Lethbridge jointly announced a new and refreshed look for Downtown Lethbridge brand. As part of the next steps of implementing the brand, the downtown is looking to develop a better understanding of those citizens who currently use the downtown and how they would like to use the downtown into the future. This will allow for the evaluation of what services and amenities are missing from the downtown, and how to attract and retain businesses, organizations and residents in those spaces. 

Please take a few moments to complete the following public survey, it will remain open until July 24th, 2020. 

For more information on the refreshed Downtown Lethbridge brand check out www.downtownlethbridge.com. 

IMPORTANT NOTE: Prior to the development of this public survey, twenty-two (22)  stakeholder interviews were completed. Through these interviews it was made clear that concerns regarding public safety/security (real and perceived) in the downtown are critical to place at the forefront of the Downtown Personas as an overarching influence that impacts all users of Downtown Lethbridge. However, to best utilize the survey for its intended purpose of better understanding a holistic picture of current and future downtown users we strongly encourage you to think beyond safety/security concerns while completing the survey (unless specifically asked).